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Answer :
Final answer:
The marketing research revealed that demographic, psychographic, and behavioral segmentation can be used to identify the biggest fans of professional wrestling.
Explanation:
The marketing research revealed that demographic segmentation can be used to identify the biggest fans of professional wrestling. Demographic segmentation divides the market into different groups based on factors such as age, gender, income, and occupation. For example, a professional wrestling organization might find that its biggest fans are predominantly males between the ages of 18-34 with a higher income level.
Another segmentation approach that can be used is psychographic segmentation. This approach considers the psychological characteristics, values, interests, and lifestyles of the target market. Fans of professional wrestling might have a shared interest in action, excitement, and entertainment. Understanding these psychographic factors can help organizations tailor their marketing strategies and merchandise offerings to appeal to this specific segment.
Lastly, behavioral segmentation can also be useful in identifying the biggest fans of professional wrestling. This approach focuses on dividing the market based on consumer behavior, such as their frequency of attendance at wrestling events, their level of engagement with wrestling-related content online, or their purchase history of wrestling merchandise. By analyzing these behaviors, organizations can better understand and target their most loyal and dedicated fans.
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Final answer:
Refer to Wrestling Merchandise. The marketing research revealed that behavioral segmentation can be used to identify the biggest fans of professional wrestling.
Explanation:
In market research for Business, the term segmentation refers to a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities. Segmentation is used then to design and implement strategies to target them.
Behavioral segmentation, for example, can be used to identify the biggest fans of professional wrestling. This type of segmentation categorizes consumers based on their behavior towards products, including their knowledge of, attitude towards, use of, or response to a product.
In this context, the behavior may relate to the intensity and frequency of following professional wrestling matches, purchasing wrestling merchandise, and attending wrestling events.
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