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Which of the following concepts is related to customer satisfaction, postpurchase dissonance, and customer loyalty?

1) Customer Relationship Management
2) Brand Loyalty
3) Market Segmentation
4) Product Differentiation

Answer :

Final answer:

Out of the given options, Customer Relationship Management (CRM) is the concept related to customer satisfaction, post-purchase dissonance, and customer loyalty.

Explanation:

Out of the given options, the concept that is related to customer satisfaction, post-purchase dissonance, and customer loyalty is Customer Relationship Management (CRM).

CRM refers to the strategies and practices that a company uses to manage its interactions with current and potential customers. It involves gathering and analyzing customer data to improve customer satisfaction, resolving post-purchase dissonance, and building customer loyalty.

By implementing effective CRM strategies, companies can enhance their understanding of customer needs, proactively address any concerns, and strengthen the overall customer experience, leading to increased customer loyalty and long-term business success.

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