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Answer :
Final answer:
The term 'Customer friction' refers to obstacles in the buying process that may cause customers to abandon their purchases. Addressing issues like complicated checkouts and hidden fees is essential for improving customer experience. Understanding and minimizing customer friction can significantly increase conversion rates.
Explanation:
Understanding Customer Obstacles in Purchasing
The term that refers to any obstacle or inconvenience in the buying process that can cause potential customers to abandon their purchase is known as Customer friction. This concept is crucial in understanding what hinders customers from completing transactions.
Customer friction can arise from various factors, such as:
- Complicated checkout processes
- Lack of payment options
- High shipping costs
- Poor website usability
Addressing these areas can help businesses enhance the purchasing experience and increase conversion rates.
Examples of Customer Friction
For instance, if a customer encounters an overly complex checkout page that requires too many steps, they may choose to abandon their cart rather than complete the purchase. Similarly, if they find hidden fees during payment, this can lead to frustration and result in leaving the site altogether.
Learn more about Customer Friction here:
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