Which of the following statements about the differences between magazine and newspaper advertising is true?

A. A newspaper has a longer reading life than a magazine.
B. Magazines do not have the multipage spreads that newspapers do.
C. Most magazines are national in scope.
D. Most magazines are designed to appeal to all audiences.

The main difference between magazine and newspaper advertising is that magazines are national in scope, while newspapers are often more local or regional. Magazines have a longer reading life than newspapers and offer multipage spreads for advertising.

Explanation:

The correct statement about the differences between magazine and newspaper advertising is that most magazines are national in scope. Magazines are typically distributed on a national level and have a broader reach compared to newspapers, which are generally focused on local or regional markets. This means that magazines can target a wider audience across a country or multiple countries.

On the other hand, newspapers tend to have a shorter reading life span as they are often read and discarded within a day. In contrast, magazines often have a longer shelf life as they are often kept by readers for a longer period of time.

Additionally, magazines frequently feature multipage spreads with visually appealing layouts and designs, which can include advertising content. These multipage spreads provide advertisers with more space to convey their messages and showcase their products or services.

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