The owner, Mae Roth, would like Appliance Warehouse to create a service department as one of our product offerings. Management needs to determine whether we are well suited to expand into this new specialty. Currently, we have two customer-facing departments: Appliance Sales and Replacement Parts. If we choose to create a service department, this will add a third customer-facing department to Appliance Warehouse. No longer will we need to refer customers to outside repair service companies. We will be able to sell new appliances, sell replacement parts, and service appliances, becoming a one-stop shop for all home appliance needs.

As our new systems analyst, we need your help with some organizational and industry research. First, familiarize yourself with our organization by creating an organizational chart. This will help you visualize how we will layout AW's organization with the additional proposed department. Next, perform an analysis, such as a SWOT diagram, to assess whether this new service specialty will be an appropriate strategy for us long term.

The service department will have technicians to go out and fix customers' broken appliances. This will require staff to set up home service appointments, technicians to assess, estimate, and fix the appliances, and coordination with the parts department to get the necessary parts for repair. The parts department may need to change its inventory and ordering process to accommodate the larger volume of parts needed with the new service department.

As the analyst, we are looking to you for recommendations. Make sure to create an opportunity statement for this new department and ensure that the mission statement on our website is still appropriate. If it is no longer appropriate, suggest revisions.