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Read each statement to determine whether it is an advantage or disadvantage of electronic retailing. Then, determine which particular advantage or disadvantage it portrays and match each item to the corresponding category.

Categories:

1. Extensive Selection
- Amazon.com
- Purchasecoats.com

2. Considerable Information Available for Product Research and Evaluation
- CNET
- Buytelevisions.com

3. Build Product Communities
- Babycenter.com

4. Individualized Customer Experience
- Shop.nordstrom.com

5. Easier for Customers
- Trinketstore.com

6. Reduced Ability to Sell Features and to Walk Away Benefits
- Not listed (create an example if necessary)

7. Security of Personal Data
- Not listed (create an example if necessary)

(Note: Specific examples for some categories are not provided; you may need to create hypothetical examples for a complete exercise.)

Answer :

Final answer:

Electronic retailing provides significant advantages like extensive product selection and easy access to information, but it also comes with challenges such as data security and the inability to physically examine products. Customers should weigh these factors when engaging in online shopping. Understanding both sides can enhance the shopping experience in the digital marketplace.


Explanation:

Understanding Advantages and Disadvantages of Electronic Retailing

Electronic retailing, or e-retailing, presents both advantages and disadvantages for companies and consumers. Here are some of the key aspects to consider:

  • Extensive Selection: Online retailers like Amazon.com can offer a vast array of products that often far exceed what is available in physical stores. This extensive range allows consumers to find virtually any item they want.
  • Considerable Information Available for Product Research and Evaluation: Sites such as CNET and Buytelevisions.com provide detailed information, reviews, and comparisons, which assist consumers in making informed purchasing decisions.
  • Build Product Communities: Online platforms can facilitate communities around products, allowing consumers to share experiences and ideas.
  • Individualized Customer Experience: Websites like Shop.nordstrom.com can personalize shopping experiences based on customer preferences.
  • Easier for Customers: E-retailing makes shopping more convenient, allowing customers to avoid crowded stores and shop from the comfort of their homes. Sites like Babycenter.com cater to specific markets, enhancing user experiences.
  • Reduced Ability to Sell Features and Walk Away Benefits: The online format limits the retailer's ability to showcase products physically, which can lead to a lack of engagement for some customers.
  • Security of Personal Data: One of the significant disadvantages of electronic retailing is the concern over the security of personal and financial information, as highlighted by the experiences shared on various platforms.

In summary, while electronic retailing offers numerous benefits such as convenience and selection, it also presents challenges that consumers must navigate, particularly regarding security and the inability to physically inspect products prior to purchasing.


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