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Answer :
Final answer:
Dichotomous questions are not appropriate for focus groups, which aim to promote open discussion among participants. Instead, focus group leaders should use open-ended questions to encourage a more in-depth exploration of ideas. The goal is to foster interaction and dialogue rather than simple yes or no responses.
Explanation:
Focus Groups and Dichotomous Questions
When conducting a focus group, using dichotomous questions—which typically require a simple yes or no response—may not be ideal. Focus groups are meant to facilitate conversation and encourage participants to share their thoughts and feelings about a topic.
The main goal of focus groups is to promote group interaction and discussion, allowing for a variety of opinions to emerge. If questions are too limiting (like dichotomous questions), they can stifle this dialogue, preventing deeper insights into participants' beliefs, attitudes, and values. Instead of dichotomous questions, it is generally better to use open-ended questions that encourage participants to elaborate, share their perspectives, and engage with each other meaningfully.
In summary, while dichotomous questions can be useful in surveys for quantifying data, they are not well-suited for focus groups, which thrive on discussion and qualitative insights.
Learn more about Focus Groups here:
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