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Automobile manufacturers could build cars specially designed for very short people (for example, under five feet), but it is likely that this segment...

Answer :

Final answer:

The question relates to market segmentation within the automobile industry. While narratively potential, creating cars for individuals under five feet might not be financially profitable if the segment does not have a significant or promising size.

Explanation:

The question touches on the concept of market segmentation in business. Automobile manufacturers could indeed manufacture cars specially designed for individuals under five feet. However, they would need to consider if this segment of the market is substantial and profitable enough. According to the information found in Table 11.5, Global Auto Manufacturers with Top Four U.S. Market Share, June 2013, it could be inferred that such segmentation may not be profitable due to the costs associated with designing, producing, and marketing vehicles for a potentially small customer base.

For example, let us assume the hypothetical segment of individuals under five feet make up just 5% of the global market. The costs incurred in developing specialized cars might not be compensated by the sales from this segment, thus leading to low profitability or even a loss. Therefore, unless the segment is considerable and shows promising potential for growth, it might not be a viable option for auto manufacturers.

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