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To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group AG in Switzerland. Bon Appetit has the recognized brand name, and Starbucks has the product and the expertise to run coffeehouses. Bon Appetit and Starbucks benefited from their:

A. Strategic alliance
B. Tactical relationship

Answer :

Answer:

A. Strategic Alliance

Explanation:

Strategic Alliance is business relationship that exists between two or more organizations in which they agreed to achieve some business or organizational goals and objectives together while they still maintain their independence.

Advantages of strategic alliance includes:

1.It aids new market entry.

2.It helps to improve and develop product line.

3.It gives competitive advantage.

Types of Strategic Alliance.

Joint ventures and equity alliance.

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Rewritten by : Barada

Answer:

The correct answer is letter "A": strategic alliance.

Explanation:

A strategic alliance is an organizational partnership between two or more organizations sharing resources for a common objective. The common goal frequently includes research and development of specific goods. The parties involved in a strategic alliance typically have a short-term goal. Once the objective has been met, the parties take what they have developed and use it in their existing separate operations.