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The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month.

a. Indicate the type of data the director might want to collect.

A. The director of market research could collect data about things like what they like to shop for, who they like to shop for, and the type of car they own.
B. The director of market research could collect data about things like how much they enjoy shopping, whether they shop online or not, and their age.
C. The director of market research could collect data about things like the amount of free time they have, the amount of money they make, and the amount of time spent shopping.
D. The director of market research could collect data about things like how much time they believe working women spend shopping and the type of places they like to shop.

b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.

Categorical Questions:
B. Which of the following clothing stores have you visited in the past year?
D. Do you shop online for clothing at least once a week?
E. What is your favorite article of clothing to shop for?

Numerical Questions:
A. About what is your yearly salary?
C. How many children do you have?
D. About how much money do you spend on clothing every year?

Answer :

Final answer:

The director could collect data about the free time, income, and time spent shopping by working women. Appropriate questions for the survey would cover the stores they visit, online shopping habits, favorite clothing to shop for, yearly salary, number of children, and yearly spend on clothing.

Explanation:

a. The correct answer is C. The director of market research could collect data like the amount of free time working women have, the amount of money they make, and the amount of time spent shopping. These pieces of information will give insight into the shopping habits of working women, based on their available time and financial capacity.

b. The appropriate categorical questions could be B: Which of the following clothing stores have you visited in the past year?, D: Do you shop online for clothing at least once a week?, and E: What is your favorite article of clothing to shop for?. These questions provide categorical responses, giving insight into the women's preferences and shopping patterns. The appropriate numerical questions could be A: About what is your yearly salary?, C: How many children do you have?, and D: About how much money do you spend on clothing every year?. This numerical data can help to give a quantitative aspect to the survey results.

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