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According to the article "Building Loyalty in Business Markets," a company's most valuable customers (MVCs) are often the most expensive to serve.

A. True
B. False

Answer :

Final answer:

The statement that a company's most valuable customers are often the most expensive to serve is True. MVCs require tailored services and more resources, which can increase costs. This highlights the relationship between customer value and service expense.


Explanation:

Understanding Most Valuable Customers (MVCs)

According to the article "Building Loyalty in Business Markets," it is often true that a company's most valuable customers (MVCs) are also the most expensive to serve. This statement is typically True. While MVCs generate significant revenues, the resources required to cater to their specific needs can lead to higher service costs. Companies often invest in personalized services, special discounts, and dedicated account managers to ensure customer satisfaction and loyalty, making them more costly to serve than less valuable customers.

Example of MVCs Costs

For instance, a large corporate client might require customized services, priority support, and extensive communication, which demands more time and resources from the company compared to smaller clients who typically require standard services. Therefore, while MVCs contribute significantly to revenue, they can also increase operational costs.


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