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Answer :
Final answer:
In the AIDA model, engaging taglines or statistics are primarily used in the Interest stage, which aims to capture the audience's focus and generate relevance. This stage is crucial for moving consumers towards the Desire and Action phases. An effective ad uses compelling messages to maintain interest and enhance appeal.
Explanation:
AIDA Model and Advertising Techniques
In the context of advertising, the AIDA model stands for Attention, Interest, Desire, and Action. When an advertisement is designed following the AIDA model, engaging taglines or statistics typically fall within the Interest stage. This phase aims to capture the audience's attention and maintain their focus on the product, fostering further desire.
For example, in a commercial for a new smartphone, the ad might use an engaging statistic about battery life or a catchy tagline that highlights its unique features. This approach helps to create interest in the product by presenting relevant information that resonates with the target audience.
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