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Answer :
Final answer:
The immobility of products in the hospitality and tourism industry refers to the fact that businesses like hotels are fixed to their location and cannot move to better markets in response to changes in conditions.
Explanation:
Kristoff's situation with his boutique hotel in Italy emphasizes the immobility of products in the hospitality and tourism industry. This term defines the characteristic that a service like a hotel is tethered to its physical location and cannot be moved to a more advantageous market or location in response to external factors such as weather incidents or other changes in its environment. In this industry, as in many others, the actual location of the business is a significant competitive factor, and the inability to move means that hospitality businesses often have to weather out local economic downturns or suffer the consequences.
The concept of place product packaging in the hotel and restaurant industries, which was used to help sell goods and services through consistent architecture, decor, and service, relies on the physical aspects that are fixed and cannot be moved. Despite this immobility, successful chains like McDonald's and Holiday Inns have managed to create brand identity and customer loyalty without needing to maintain aggressive uniformity in appearance and service anymore. However, for new chains or individual businesses, the physical aspects and location can still play a crucial role in building a brand and attracting customers.
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