Answer :

Final answer:

Starbucks Corp places outlets on both sides of the road to increase brand visibility, provide convenience for customers, and saturate the market. This strategy also helps manage customer traffic effectively.

Explanation:

The strategy of Starbucks Corp positioning their outlets on either side of the road is done for a few key reasons. Primarily, it is a strategy which enhances consumer convenience and brand visibility. By having multiple Starbucks outlets in close proximity, it allows the company to serve more customers simultaneously, reduces wait time for customers, and enhances the brand's visibility in high-traffic areas. This contributes to the overall strategy of market saturation, where Starbucks seeks to dominate the coffee market by making their brand more accessible and visible than their competitors. An additional reason could be to divert traffic from one busy store to another outlet on the other side of the road, thus maintaining excellent customer service by avoiding crowded stores.

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