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While customer satisfaction is the goal of most organizations, what is the aim of CRM?

1) To change the way organizations manage customer information in order to build relationships

2) To eliminate customer defection through laddered loyalty offers

3) To standardize the level of customer service across all customers, regardless of purchase behaviors

4) To database the list of current customers for future promotional use

Answer :

Final answer:

The goal of CRM is to change how organizations handle customer info to forge stronger relationships, which in turn supports broader organizational objectives like increased market share and customer loyalty. Correct option is To change the way organizations manage customer info in order to build relationships

Explanation:

The aim of Customer Relationship Management (CRM) is to change the way organizations manage customer information in order to build relationships. By effectively utilizing CRM strategies, organizations can improve customer loyalty, better fulfill customers' needs, and craft a more personalized experience. CRM systems allow businesses to keep track of interactions with customers, manage customer data, and use this information to enhance the customer experience through targeted marketing, prompt customer support, and more efficient sales processes. The objective is not just to manage a database of current customers for promotion but to create more tailored and meaningful interactions that support organizational goals, such as increased market share or greater customer loyalty.

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