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Answer :
Final answer:
Magazines like Fitness, Sports Illustrated, Golf Digest, and Health likely use a psychographic segmentation strategy, which targets potential readers based on their activities, interests, attitudes, and lifestyles, rather than demographic, geographic, or behavioral characteristics.
Explanation:
Magazines like Fitness, Sports Illustrated, Golf Digest, and Health all likely use a psychographic segmentation strategy to gain readership. Psychographic segmentation involves dividing potential markets according to their interests, attitudes, values, and lifestyles. Because these magazines each cater to specific interests and activities—fitness, sports, golf, and health—their target audience is not defined by demographic characteristics like age, gender, or income (demographic segmentation), their geographic location (geographic segmentation), or their purchasing behavior (behavioral segmentation). Rather, they are defined by shared interests, suggesting a psychographic segmentation strategy.
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Final answer:
Magazines focused on health, fitness, and sports, such as Fitness, Sports Illustrated, Golf Digest, and Health, likely use a psychographic segmentation strategy to appeal to individuals based on their interests, lifestyle, values, and attitudes.
Explanation:
Magazines like Fitness, Sports Illustrated, Golf Digest, and Health likely use a Psychographic segmentation strategy to gain readership. This is because psychographic segmentation divides the market into groups based on their different personality characteristics, values, attitudes, interests, and lifestyles. The mentioned magazines are all focused on health and fitness, meaning they are likely appealing to individuals who value physical wellness or have an interest in sports and athletics. Thus, Psychographic segmentation would be most fitting.
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