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Answer :
Final answer:
The 'Personality' dimension of the brand identity prism describes a set of human characteristics associated with a brand, reflecting its character and helping consumers connect with it on a personal level. Therefore, option b) Personality is the correct answer.
Explanation:
The dimension of the brand identity prism that is associated with a set of human characteristics is Personality. This dimension reflects the brand's character and is analogous to a human's character traits. Just like people, brands can convey a range of Personality Traits such as sincerity, excitement, competence, sophistication, and ruggedness. These traits help consumers to connect with the brand on a more personal level, creating a relationship that goes beyond the functional attributes of the product or service.
The concept of Self-image is how customers see themselves when they use the brand. Culture dimension represents the value system and principles the brand stands for, while Relationship deals with the kind of relationship that the brand establishes with its customers. The Physique is the brand's physical aspects and logo, and Reflection is about the stereotypical user of the brand. Each dimension contributes to how the brand is perceived and helps in creating a comprehensive brand identity.
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