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Answer :
Final answer:
According to the fair value framework and the lecture, companies should aim to offer fair value on all three bundles.
Explanation:
In the fair value framework, companies should aim to offer fair value to customers. This means that the price charged for a product or service should align with the perceived value that customers have for it. By offering fair value, companies can build trust with customers and maintain a competitive advantage in the market.
The value map, as demonstrated by Professor Kahn, helps companies analyze the value proposition of different bundles or offerings. It allows them to assess the perceived value of each bundle and determine whether it aligns with the price being charged.
Based on the question, the correct answer would be option B: offer fair value on all three bundles. This means that companies should strive to provide a fair value on each of the three bundles they offer to customers.
Learn more about fair value framework and company offerings here:
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