High School

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Honeywell, a major commercial and consumer product manufacturer, decides that it will produce all of its thermostats with an eco-friendly material that doesn't emit dangerous gases during production. Honeywell is following what concept?

a) Sustainable marketing
b) Greenwashing
c) Niche marketing
d) Mass marketing

Answer :

Final answer:

Honeywell is following the concept of sustainable marketing by producing thermostats with an eco-friendly material that doesn't emit dangerous gases during production.

Explanation:

Honeywell, a major commercial and consumer product manufacturer, is following the concept of sustainable marketing by producing all of its thermostats with an eco-friendly material that doesn't emit dangerous gases during production. Sustainable marketing focuses on creating products that are environmentally friendly and sustainable throughout their lifecycle, from production to disposal. By incorporating eco-friendly materials into their thermostats, Honeywell is demonstrating their commitment to reducing environmental impacts and meeting consumer demand for greener products.

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