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1. Corporate culture of StarbucksCorporate culture is defined as the values, principles, and practices that define an organization. Starbucks is renowned for its corporate culture, which has been described as "highly egalitarian and informal.
" Starbuck’s corporate culture is characterized by open communication, teamwork, and high standards. To cultivate their culture, Starbucks has implemented policies that foster transparency, encourage employees to share ideas, and provide ongoing training and support. Starbucks is also committed to sustainability and ethical sourcing.2. Core purpose and reason for Starbucks being Global companyStarbucks has a global presence, with more than 30,000 stores in 80 countries.
Starbucks’ global strategy includes a focus on adapting to local tastes and customs, and creating a sense of community in each new location.3. Starbucks entry strategy to chinaChina is a critical market for Starbucks, and the company has implemented an entry strategy that focuses on partnerships and localization. Starbucks’ entry into China began with a joint venture with a local partner, and the company has since expanded its presence through joint ventures and licensing agreements. Starbucks has also created localized menus that include Chinese teas and other regional items.
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