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When Starbucks uses the same feature to advertise Starbucks coffee along with Starbucks music and Starbucks apparel, it is benefiting from economies of:

A. innovation
B. scale
C. marketing
D. execution
E. scope

Answer :

Final answer:

When Starbucks uses the same feature to advertise multiple products, it is benefitting from economies of scope. By leveraging its brand image and customer loyalty, Starbucks reduces advertising costs and attracts a wider customer base.

Explanation:

When Starbucks uses the same feature to advertise Starbucks coffee along with Starbucks music and Starbucks apparel, it is benefitting from economies of scope. Economies of scope refer to the cost advantages that a company can achieve by producing a variety of products or services.

By using the same feature to advertise multiple products, Starbucks can leverage its brand image and customer loyalty to sell more than just coffee. This allows them to reduce advertising and marketing costs compared to promoting each product separately. Additionally, customers who come to Starbucks for the coffee may also be inclined to purchase music or apparel, further increasing the company's revenue.

In this case, Starbucks is benefiting from the scope of its business by offering different products under the same brand, which helps them attract a wider customer base and generate more sales.

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