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Answer :
In this scenario, Morgan has determined that their facility's capacity exceeds customer demand. In such a situation, Morgan has a few options to consider such as Adjust Production, Optimize Efficiency, Expand Market Reach, Diversify Product Line & Collaborate with Partners.
Here are some steps they can take:
1. Adjust Production: Morgan can reduce production to match the customer demand. This can be done by either decreasing the quantity of products produced or by slowing down the production rate.
2. Optimize Efficiency: Morgan can focus on increasing the efficiency of their production process. By identifying and eliminating any bottlenecks or inefficiencies, they can maximize their output while still meeting customer demand.
3. Expand Market Reach: Morgan can explore opportunities to expand their customer base and increase demand for their products. This can be done by targeting new markets, implementing effective marketing strategies, or developing new product offerings.
4. Diversify Product Line: Morgan can consider diversifying their product line to better align with customer demand. By offering a wider range of products that cater to different customer needs and preferences, they can better utilize their production capacity.
5. Collaborate with Partners: Morgan can collaborate with other businesses or partners to utilize their excess production capacity. This can be done through partnerships, subcontracting, or licensing agreements.
By considering these steps, Morgan can effectively manage their facility's capacity and align it with customer demand, ensuring optimal utilization of resources and maximizing profitability.
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