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Suzanna has been a sales representative for a large computer firm for seven years. She took this job after graduation from a large university, where she had majored in computer science. Recently Suzanna has been thinking about leaving the company and starting her own business. Her knowledge of die computer field would put her in an ideal position to be a computer consultant. Suzanna understands computer hardware and software, is knowledgeable about the strong and weak points of all the latest market offerings and has a solid understanding of how to implement a computer system throughout an organization. Suzanna believes many medium sized firms around the country would like to introduce computer technology but do not know how to do so. The large manufacturers, such as the one for which she works, are more interested in selling hardware than in helping their clients develop a fully integrated, company-wide computer system. Small consulting firms must be brought in to do this. Suzanna feels that as a consultant she not only would be able to evaluate a computer's effectiveness, but also would know how to set up these machines so they would provide maximum benefit to the company. Suzanna estimates that if she were to leave the computer firm tomorrow, she could line up ten clients immediately. This would provide her with sufficient income for six months. She is sure that during this period she would have little difficulty getting more clients. Six of these ten firms are located on the East Coast, two of them are in the Midwest, and the remaining two are in California. Suzanna estimates that it would take about two weeks to install a system and have it working, and it would probably take another 2 days to correct any problems that occur later on. These problems would be handled on a follow-up visit, usually 10 to 14 days later. The idea of starting her own venture appeals to Suzanna. However, she is not sure she wants to leave her job and assume all the responsibilities associated with running her own operation. Before going any further, she has decided to evaluate her own abilities and desires and make certain this is the right career move for her.


Questions:


1. Is what she’s planning to do feasible? What are some of the "other variables" that should play a role in the decision? Make sure these are known and clearly stated.


2. Identify three major characteristics Suzanna should have if she hopes to succeed in this new venture. Defend your choices.

Answer :

Final answer:

Starting a computer consulting business is feasible for Suzanna given her knowledge and experience in the computer field. She possesses the technical expertise, communication skills, and entrepreneurial mindset required for success in this venture. However, she should carefully evaluate market demand, competition, financial stability, and her own passion and commitment before making a final decision.

Explanation:

To determine the feasibility of Suzanna's plan to start her own computer consulting business, several factors need to be considered. Firstly, Suzanna's knowledge and experience in the computer field make her well-suited for this venture. Her understanding of computer hardware, software, and the latest market offerings, as well as her ability to implement computer systems throughout organizations, gives her a competitive edge.

Secondly, the demand for computer consulting services is high, especially among medium-sized firms that want to introduce computer technology but lack the expertise to do so. Large manufacturers prioritize selling hardware rather than providing comprehensive solutions, creating an opportunity for small consulting firms like the one Suzanna plans to establish.

Additionally, Suzanna's estimate of securing ten clients immediately, with six on the East Coast, two in the Midwest, and two in California, indicates a potential market for her services. This initial client base would provide her with sufficient income for six months, and she is confident in her ability to attract more clients during this period.

However, there are other variables that Suzanna should consider before making a final decision. Market demand and competition should be evaluated to ensure a sustainable business. Suzanna should assess the financial stability of her potential clients and consider the potential risks and challenges associated with starting her own business.

In terms of characteristics for success in this new venture, Suzanna should possess:

  2. Technical expertise: Suzanna's in-depth knowledge of computer hardware, software, and system implementation is crucial for providing effective consulting services. She should stay updated with the latest advancements in the field.
  4. Communication and interpersonal skills: As a consultant, Suzanna will interact with clients, understand their needs, and effectively communicate solutions. Strong communication and interpersonal skills are essential for building client relationships.
  6. Entrepreneurial mindset: Starting and running a business requires determination, resilience, and the ability to take calculated risks. Suzanna should be willing to assume the responsibilities and challenges associated with entrepreneurship.

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