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The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month. Write three categorical questions that you feel would be appropriate for this survey. Select all that apply.

A) What is your favorite article of clothing to shop for?

B) How many days a week do you shop?

C) Which of the following clothing stores have you visited in the past year?

D) About what is your yearly salary?

E) How many children do you have?

F) About how much of your free time do you spend shopping?

G) Do you shop online for clothing at least once a week?

Answer :

Final answer:

Three appropriate categorical questions for this survey are: What is your favorite article of clothing to shop for? Which clothing stores have you visited in the past year? Do you shop online for clothing at least once a week? These questions will provide valuable insights into shoppers' preferences and habits.

Explanation:

In the context of a market research survey focusing on the shopping habits of working women, three categorical questions would be relevant that yield qualitative data connected to the study's purpose. The questions are:

  1. What is your favorite article of clothing to shop for?
  2. Which of the following clothing stores have you visited in the past year?
  3. Do you shop online for clothing at least once a week?

These questions provide information on the types of clothing preferred, the common shopping locations frequented, and the adherence to online shopping among working women. Thus, enabling the department store chain to tailor marketing strategies more effectively to their target demographic and enhancing their business-model.

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