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Answer :
Final answer:
The maximum reasonable cost beyond which we do not want to conduct market research is $85.3.
Explanation:
To determine the maximum reasonable cost beyond which we do not want to conduct market research, we need to consider the expected values (EV) at node 2 and node 5. The EV at node 2 is 97.6 and the EV at node 5 is 85.3. Since we want to maximize profit, we should not conduct market research if the cost exceeds the EV at node 5, which is 85.3. Therefore, the maximum reasonable cost is $85.3.
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