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True Empire Autos Inc. is an automobile company known for its luxury cars and follows a differentiation strategy. In this scenario, True Empire Autos should ideally compare its strategic position with a(n):

a. automobile company that sells pre-owned cars
b. automobile company that sells high-end, premium cars
c. automobile company that manufactures economy cars
d. pen manufacturing company that follows a differentiation strategy

Answer :

Final answer:

True Empire Autos Inc., which uses a differentiation strategy as a luxury car manufacturer, should most advantageously compare its strategic position .The correct answer is option b

Explanation:

True Empire Autos Inc., an automobile company known for its luxury cars and following a differentiation strategy, should compare its strategic position with b. an automobile company that sells high-end, premium cars. Selecting a company within the same market segment allows for a meaningful comparison on factors such as product quality, technological innovation, brand reputation, and customer loyalty.

This is important as luxury car manufacturers compete not on price but on differentiation aspects such as prestige, performance, and advanced features. The concepts of economies of scale and dynamic comparative advantage emphasize that entities like True Empire Autos benefit from international trade which fosters competition and consumer choice, ultimately leading to improved products and innovation within the industry.

Hence, comparing with a premium car manufacturer, rather than a used car seller, an economy car producer, or a non-automobile differentiation strategy company, is the most advantageous to benchmark and strategize for competitive advantage.

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