In this assignment, you will play the role of a Product Manager for UrbanMobility, a startup company exploring solutions to address urban mobility challenges. A specific problem identified is the transportation of children to and from school in urban areas.

**Key Activities:**

1. Complete the Jobs To Be Done (JTBD) template for parents and children.
2. Create a wireframe for a mobile application for the SmartBus concept.

**Pain Points for Youth Mobility to School:**

- **Parent Persona:** Jane and Mark Wilson, ages 41 and 45, live in Ravenswood.
- Parents spend a significant amount of time driving.
- 90% of parents drive their children; most spend at least 30 minutes per day.
- 37% of parents spend over an hour.

**Time Spent Driving:**
- 120+ min
- 90-120 min
- 60-90 min
- 30-60 min
- <30 min

- Trends have shifted dramatically since 1969 for children in urban and suburban areas.
- What parents care about in transporting children:

**Customer Survey - Parents:**

- UrbanMobility surveyed 204 parents with children aged 5-15.

**Problem Statement:**

- How might we transport K-8 children in urban areas safely and efficiently with minimal parental effort and supervision?

**Summary of Customer Insights:**

1. Parents spend a surprising amount of time chauffeuring their children between activities.
2. Children attend a diverse set of after-school activities.
3. Safety is a top priority (supervision, vehicle safety, interactions, privacy/security).
4. Parents want to spend less time and effort, as the top 10% of parents are spending over 2 hours a day commuting their children.
5. Many children require allergen-free environments (e.g., vehicle interiors not exposed to peanuts and access to epi-pens).

**Considerations for Developing Solutions:**

1. Replacing the parent with another type of supervision requires substantial trust.
2. Decisions surrounding children are not only functional but also highly emotional.

**Tasks:**

- List the Jobs To Be Done (JTBD) for parents and children.
- Include functional jobs and social/emotional jobs.
- Limit to 15-20 jobs overall.
- Describe each job using the template: (situation), (motivation or forces), (expected outcome).

**Solution Concept: The SmartBus**

- The SmartBus is an autonomous, zero-emission electric school bus designed to safely and conveniently transport children ages 5-15 to school and other activities throughout the week, with mixed utility outside peak hours.
- Features include optimized and dynamic routing, vehicle design, parental controls, and a service model with the child's safety and well-being in mind.

**Creating a Wireframe for the SmartBus Mobile App:**

- Parents will communicate with the SmartBus through a mobile app.
- Create a wireframe for the SmartBus application for parents.
- The wireframe should implement the high-value jobs identified in the previous step.
- Limit to 6 to 8 screens for your wireframe.