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When the manufacturers of Crest launched its new toothpaste containing Scope mouthwash, it was an example of a(n) ____.

Answer :

Final answer:

Crest launching a new toothpaste with Scope mouthwash is an example of a brand extension, where an existing brand expands its product line by introducing a new product related to the original.

Explanation:

When the manufacturers of Crest launched its new toothpaste containing Scope mouthwash, it was an example of a brand extension. A brand extension refers to the use of an established brand name to introduce a new product in the same or related category.

In this case, Crest, known for their toothpaste, introduced a new product that includes the features of Scope, a well-known mouthwash brand.

This kind of strategy can benefit from the already established reputation and customer base of the original brand, reduce advertising expenses as the product can be marketed under the existing product’s campaign, and create a unique selling point that can differentiate it from competitors' offerings.

However, it also carries the risk if the new product fails, it may damage the reputation of the original brand.

Learn more about Brand Extension here:

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