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Answer :
One of the services that are usually offered at the University is academic advising. Academic advising is a service designed to help students in identifying and pursuing their academic goals and making sound decisions concerning their academic careers.
The four special service characteristics that are used when designing this service are as follows: Tangibility, Reliability, Responsiveness, and Empathy.
A recent service experience where these four special service characteristics were observed is an academic advising session that took place at the University. During the advising session, the advisor was very empathetic towards the student and listened to his academic concerns and needs very carefully.
She showed genuine concern towards the student’s academic goals and helped him in choosing a suitable major that aligned with his interests. The advisor also demonstrated a high level of reliability by providing the student with accurate and timely information concerning his academic career.
Additionally, the advisor was very responsive and took the time to answer all of the student’s questions thoroughly. Furthermore, the advising office was designed in such a way that it was very tangible.
The student was able to physically interact with the office’s resources such as academic journals, career guides, and pamphlets which gave him a sense of being physically present in the academic advising process.
Overall, the academic advising service at the University was characterized by a high level of empathy, reliability, responsiveness, and tangibility.
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