Answer :

Final answer:

The statement that early political advertising was more positive and based on common standards of decency is false. Political advertisements have evolved to incorporate both positive messages and aggressive attack strategies, with a substantial increase in emotion and divisiveness in recent times. So the correct answer is option(b).

Explanation:

The statement that early political advertising was more positive and based on common standards of decency is false. Over the centuries, the nature of political advertising has evolved significantly. While there may have been a period when political advertising was more straightforward and less contentious, contemporary political campaigns often engage in aggressive strategies to win over voters.

In American history, political campaigns have utilized various types of advertisements to convey their messages. Even in the 19th century, political ads would often highlight the virtues of a party or candidate while attacking the opposition. With the advent of radio, television, and the Internet, the capacity to distribute political messages has expanded greatly, bringing with it new forms and techniques of advertising. The 1992 and 2004 elections in the United States exemplify the importance of reaching target demographics like women and young voters through cable networks and the exploitation of the Internet for narrowcasting, which involves tailoring ads to specific audiences.

Over the years, the rise of misinformation, heightened emotions, and diminishing trust in traditional sources of information have also influenced the content and style of political advertising. Modern political ads frequently arouse emotions such as anxiety, fear, hope, and enthusiasm. Misinformation can spread rapidly, which complicates the political landscape and often results in divisive and angry rhetoric.

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