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Answer :
Final answer:
The most likely result of a marketing strategy that serves all potential customers is increased market share. This approach targets a broad customer base, which may lead to a wider reach and capture of a larger audience segment. However, it may also lead to higher marketing costs and not necessarily result in higher customer satisfaction or loyalty.
Explanation:
When a marketing strategy attempts to serve all potential customers, the most likely result is increased market share. This approach can often lead to offering products at a competitive or lower price to attract a wide range of consumers, targeting the mass market in the hopes of capturing larger audience shares. While there are many possible outcomes of such a strategy, an increase in market share is typical since a broad approach may attract customers from competitors and introduce the product to new customers who find the offering attractive due to its price or availability.
However, it's important to note that this strategy might not always lead to higher customer satisfaction or loyalty, as it sacrifices tailored experiences for a universal approach. Furthermore, while reaching out to the broader market, the firm may incur higher marketing costs due to the need to communicate with a wider audience and perhaps over various platforms, dispelling the notion that such a strategy inherently decreases overall marketing costs.
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