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Specifically, which of the following has great appeal to local entrepreneurs who are anxious to learn and apply Western-style marketing techniques?

A. Subsidiaries
B. Joint ventures
C. Franchising
D. Licensing
E. Mergers

Answer :

Final answer:

Franchising is appealing to local entrepreneurs wanting to learn Western-style marketing because it offers a proven business system, brand recognition, and support from the franchisor.

Explanation:

Among the options provided, franchising has great appeal to local entrepreneurs who are anxious to learn and apply Western-style marketing techniques. Franchising involves a franchisor granting the rights to an individual or company (the franchisee) to conduct business under an established brand and business model.

This arrangement provides entrepreneurs with a proven business system, brand recognition, and ongoing support, which can be particularly beneficial when adapting to Western marketing practices. The entrepreneur can leverage the franchisor’s experience and established reputation to quickly attract and serve customers, which is likely one reason why franchising is appealing to those looking to implement Western-style marketing.

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