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Answer :
Final answer:
In Moore's "Crossing the Chasm" model, the conservative customers requiring well-defined and proven information are the Late Majority. They prefer to buy established products from established vendors, typically only adopting a product after it has gained significant market share and undergone thorough debug.
Explanation:
In Geoffrey A. Moore's "Crossing the Chasm" framework, the customers who make conservative decisions requiring well-defined and proven information are referred to as the Late Majority. The Late Majority constitutes about 34% of an entire market and they are pragmatic in their approach, preferring to buy established products from established vendors. These customers will typically wait until a product or technology has been wholly adopted and debugged by the market before deciding to invest in it.
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