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Answer :
The promotional activity described by Kayne Products involves consumers submitting taglines for a new perfume product with the incentive of a reward for the best submission. This type of promotion is engaging consumers in a form of competition where they have to perform a task—creating a tagline—in the hopes of winning something.
Let's go through the options given to find out which one best describes this type of promotional activity:
1) Contest - This option seems appropriate since the activity involves a competition where the reward is based on a consumer's skill or ability to come up with the best tagline.
2) Premium - This usually refers to an offer of an extra item or service given as an incentive to buy a product. This doesn't quite fit the description.
3) Bonus pack - This is typically a packaging offer where consumers get more of the product for the usual price. This isn't what the activity is describing.
4) Coupon - This is a certificate that allows consumers to get a discount when purchasing a product. Since no discount is being offered in this scenario, it does not match.
Given the characteristics of the promotional activity mentioned, the correct answer is that it is an example of a contest. Therefore, the correct option is 1) contest.
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