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Starbucks, the operator of Starbucks coffeehouses, also markets a line of compilation CDs under the brand name Hear Music. The making and marketing of CDs would be an example of ____.

Answer :

Final answer:

Starbucks' approach of producing and marketing CDs is an example of a diversification strategy.

Explanation:

The making and marketing of CDs by Starbucks under the brand name Hear Music would be an example of Diversification. Diversification is a strategy that a company employs to increase the variety of its product or service offerings, in order to explore new markets or sectors. By marketing a line of compilation CDs in Starbucks coffeehouses, the company was venturing beyond its core coffee business into the music retail business.

Starbucks uses this diversification strategy to attract its coffee-loving customer base to its new product line, thus creating a new revenue stream. This can also enhance the Starbucks experience, increasing customer loyalty, and leveraging the Starbucks brand.

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