High School

We appreciate your visit to Even though most products and services use multiple IMC Integrated Marketing Communications strategies certain ones are usually more relevant than others For each of the. This page offers clear insights and highlights the essential aspects of the topic. Our goal is to provide a helpful and engaging learning experience. Explore the content and find the answers you need!

Even though most products and services use multiple IMC (Integrated Marketing Communications) strategies, certain ones are usually more relevant than others. For each of the following elements of the integrated marketing communications strategy, select a product or service that you believe is the best match for that element and the one that would be the worst, and explain why.

You need to choose one best and one worst example from each category, resulting in 7 best and 7 worst examples in total.

Example:
Category 2: Point of Purchase Displays

- **Best:** Twinnings Christmas tea varieties. This product is not available all year, so attention must be brought to it, and customers educated about its limited availability. The display will also promote impulse buying.

- **Worst:** 24-hour Physician Urgent Care office. Intangible services are not conducive to displays as information does not attract attention like a tangible product would. Urgent Care would also not be an impulse buy.

**Categories:**

1. Personal Selling
2. Sales Promotions (e.g., coupons, rebates, samples, point of purchase displays, contests, sweepstakes)
3. Traditional Direct Marketing (e.g., catalogs, mailers, or telemarketing)
4. Email and Mobile Direct Marketing
5. Website, Blog, or Social Media
6. Advertising
7. Public Relations

Answer :

In terms of the integrated marketing communications strategy, the best and worst matches for each element are described below.

Personal selling:

Best: Luxury real estate properties. Personal selling allows for direct interaction and personalized communication, which is crucial for high-value products like luxury real estate.

Worst: Online streaming platforms. Personal selling is not relevant in this context as the service is delivered digitally and does not require face-to-face interactions.

Sales promotions:

Best: Fast food chains. Sales promotions like coupons and discounts are effective in attracting customers looking for quick, affordable meals.

Worst: Funeral services. Sales promotions may be perceived as insensitive and inappropriate for such a sensitive and serious occasion.

Traditional direct marketing:

Best: Home appliance retailers. Traditional direct marketing methods like catalogs and mailers help showcase a wide range of products and drive sales.

Worst: Software as a Service (SaaS) providers. Traditional direct marketing methods are less effective in promoting intangible digital services.

Email and mobile direct marketing:

Best: E-commerce fashion brands. Email and mobile marketing allow for personalized recommendations, discounts, and timely updates on new arrivals.

Worst: Municipal waste management services. Email and mobile marketing may not be the most effective means to engage with customers in this industry.

Website, blog, or social media:

Best: Beauty influencers. These platforms provide an ideal space for showcasing and promoting beauty products, with influencers providing authentic reviews and recommendations.

Worst: Local government agencies. Website, blog, and social media presence may not be the primary channels for engaging with citizens and delivering government services.

Advertising:

Best: Automobile manufacturers. Advertising through various channels helps create awareness and desire for automobiles, showcasing their features and benefits.

Worst: Therapeutic counseling services. Advertising may not be the most appropriate or effective way to reach individuals seeking therapeutic support.

Public Relations:

Best: Non-profit organizations. Public relations play a crucial role in raising awareness, building credibility, and garnering support for non-profit causes.

Worst: Private banking services. Public relations efforts may not have a significant impact on attracting clients in the highly competitive private banking sector.

To learn more about IMC's click here: brainly.com/question/21708310

#SPJ11

Thanks for taking the time to read Even though most products and services use multiple IMC Integrated Marketing Communications strategies certain ones are usually more relevant than others For each of the. We hope the insights shared have been valuable and enhanced your understanding of the topic. Don�t hesitate to browse our website for more informative and engaging content!

Rewritten by : Barada