Which criterion for evaluating a market segment is demonstrated by resorts specializing in massage and aromatherapy targeting health-conscious individuals and advertising in health and fitness magazines?

The example of resorts targeting health-conscious people through advertisements in health and fitness magazines demonstrates the 'market responsiveness' criterion for evaluating a market segment, as it reflects the segment's high likelihood to respond positively to the marketing efforts.

Explanation:

The criterion for evaluating a market segment in the example of resorts specializing in massage and aromatherapy advertising in health and fitness magazines is market responsiveness. This refers to the degree to which a particular market segment will respond to tailored marketing efforts. In this case, resorts advertise their health and wellness services in media that is consumed by health-conscious individuals.

This segment is likely to be responsive because the readers of these magazines have an inherent interest in health and relaxation, which is exactly what the resorts are offering. The resorts are identifying a niche in the market where potential customers are already interested in products that align with their lifestyle choices, thereby increasing the efficacy of their marketing efforts.

In conclusion, the resorts are making use of target marketing by focusing on a segment that is responsive to their specific services, which is a strategic move in attracting customers who are seeking relaxation and wellness experiences, improving the chances of a successful advertisement.