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What is the difference between the central route to persuasion and the peripheral route?

When are people more likely to follow the peripheral route?

Answer :

Final answer:

The central route to persuasion relies on logic and data, while the peripheral route uses superficial cues. The central route is effective when the audience is analytical, and the peripheral route is effective when the audience is not thinking carefully.

Explanation:

The central route to persuasion and the peripheral route are two different paths to convince people of an argument's worthiness. The central route relies on logic, data, and facts to persuade people. It is effective when the audience is analytical and willing to process information. Advertisements using the central route might focus on the quality and features of a product, such as a computer for small business owners. On the other hand, the peripheral route relies on superficial cues and requires low effort from the audience. It may use celebrities, attractive imagery, or emotions to persuade people. The peripheral route is effective when the audience is not thinking carefully. Political ads that evoke emotions or use provocative images are examples of the peripheral route in action.

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