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Answer :
Final answer:
The best business model for Lin to open a KFC restaurant in Shanghai would be a Franchise. This agreement allows Lin to benefit from KFC's established brand name and support while KFC benefits from further brand expansion.
Explanation:
For Lin, an entrepreneur in Shanghai who wants to open up a KFC restaurant, the best business model would be a Franchise. A franchise is a licensing agreement allowing a party to use the brand, operational model and required support of a larger, more established business - in Lin's case, KFC. The franchisee (Lin) benefits from the recognition and trust in the brand name, while the franchisor (KFC) benefits from the expansion of its brand and receipt of franchise fees. The other options like Joint Venture, Turnkey Project, Foreign Direct Investment, and Wholly Owned Subsidiary would not be optimal as they're typically not used in this type of scenario.
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