Starbucks has welcomed the autumn season with its Pumpkin Spice Latte. Starbucks is using ________ as the basis to segment its market.

Question

31-08-2024
Business

High School

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Starbucks has welcomed the autumn season with its Pumpkin Spice Latte. Starbucks is using ________ as the basis to segment its market.

Answer :

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priyankakasturiase50 priyankakasturiase50 · Answer 1 · 2023-12-21T19:25:14-05:00

Final answer:

Starbucks uses seasonal marketing to segment its market, focusing on autumn preferences through its pumpkin spice latte. Their marketing strategies, supportive work environment, and educational programs like the Coffee Master program contribute to the brand's continued success.

Explanation:

Starbucks has welcomed the autumn season with its pumpkin spice latte. Starbucks is using seasonal marketing as the basis to segment its market. By focusing on the changing of seasons, Starbucks capitalizes on consumer habits and preferences associated with autumn, such as the desire for warm and spiced drinks. This seasonal strategy has been part of Starbucks' greater approach to maintaining its brand presence and appealing to customer interests, especially during challenging economic times such as the recession of 2009. Starbucks' expertise in marketing, strengthened by partnerships like the one with PepsiCo, has enabled it to gain a significant foothold in various market segments. Additionally, the company creates an inclusive and respectful work environment, offering employee benefits, and fostering a workforce that is educated about the products, as evidenced by programs like the Coffee Master program. An environment that encourages employee growth and participation reflects in the service provided and ultimately the customer satisfaction and retention.