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Answer :
Answer:
Differentiated Strategy
Explanation:
The reason is that the Bakery owner will now selll wedding cakes which means the bakery owner will sell extra ordinary cake which it desires to target a specific customer segment (wedding couples). The price charged on such cakes will be higher than an ordinary cake because of the extra ordinary cake specialty. The company that targets a specific customer segment due to its unique product also charges higher because its product is different from the rest of the products of the competitors. A well known saying is "Quality has costs", this means the bakery would charge higher to wedding couples because they are offering better quality product due to their experience and specialization.
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