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Answer :
Final answer:
Among the given options, logical reasoning is not a peripheral cue. It is associated with the central route of persuasion, which involves the audience engaging in active thought about the message's content.
Explanation:
The question asks which of the following is NOT a peripheral cue? The options given are a) Celebrity endorsements b) Expert opinions c) Emotional appeal d) Logical reasoning.
In the context of persuasion, peripheral cues are factors that audience members use to decide whether to agree with a message when they are unwilling or unable to engage in much thought about the issue. Examples of these cues include things like the attractiveness or credibility of the speaker, emotional appeals, or expertise on the topic.
Among the given options, celebrity endorsements, expert opinions, and emotional appeals are all examples of peripheral cues. However, logical reasoning (d) is not a peripheral cue. Rather, it is related to the central route of persuasion, which involves the audience actively thinking about the content of the message and is influenced by the strength and quality of the arguments presented.
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