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Answer :
The correct option for the acquisition of ModiFace by L'Oreal in support of the overall business strategy is: Product development.
To assign weightings for the critical success factors in a CPM matrix for L'Oreal, we need to determine their relative importance. Since you have provided options, let's rank the factors from most important (highest weighting) to least important (lowest weighting) based on the options
given:
Product quality
Advertising
Customer loyalty
Brand recognition
The correct option for the acquisition of ModiFace by L'Oreal in support of the overall business strategy is: Product development.
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