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Answer :
The difference between customer perceived benefits and customer cost is known as customer perceived value, which is crucial for achieving customer satisfaction and influencing customer loyalty. Hence the correct option is B (Customer perceived value).
The difference between total customer perceived benefits and customer cost is known as customer perceived value. This concept reflects the idea that customers assess the worth of a product or service by comparing what they receive (benefits, features, utility, etc.) to what they must give up to acquire it (cost, time, effort, etc.). A high customer perceived value often leads to customer satisfaction, which can subsequently influence customer loyalty. Nevertheless, customer perceived value is distinct from both customer satisfaction and customer loyalty but is a critical antecedent to these outcomes.
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