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Answer :
Final answer:
The situation described, where one marketing channel member intentionally affects another member's behavior, is called channel power.
Explanation:
In marketing, a channel refers to the path through which goods or services flow from the producer to the consumer. Channel dynamics involve the interactions and relationships between different channel members, such as manufacturers, wholesalers, and retailers. One important aspect of channel dynamics is the exercise of power and control within the channel.
When one marketing channel member intentionally affects the behavior of another member, it is referred to as channel power. This situation occurs when a channel member exerts influence over another member to achieve their own objectives. It can involve actions such as setting pricing policies, controlling product availability, or influencing promotional activities.
Channel power can have significant implications for the overall performance of the marketing channel. It can lead to conflicts and tensions between channel members, as well as impact the efficiency and effectiveness of the distribution process. Therefore, understanding and managing channel power is crucial for successful marketing channel management.
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