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Answer :
Final answer:
Brandon should protect his intangible assets by registering for a trademark, which grants him exclusive rights to use his name, logo, and tagline. This legal protection helps him prevent others from using his assets without permission. Registering for a trademark is essential for safeguarding his brand and maintaining a competitive edge.
Explanation:
To protect his intangible assets, such as his name, logo, and tagline, Brandon should consider registering for a trademark. A trademark is an identifying symbol or name for a particular product or company. By registering for a trademark, Brandon can legally establish ownership over his assets and prevent others from using them without permission. He can repeatedly renew the trademark as long as it remains in active use.
In order to register for a trademark, Brandon can apply to the U.S. government, which has roughly 1.9 million trademarks registered. Once registered, the trademark grants Brandon exclusive rights to use his assets, and he can take legal action against those who infringe upon those rights. This protection is crucial for Brandon to safeguard his brand and maintain a competitive advantage in the market.
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Final answer:
Brandon can protect his name, logo, and tagline by registering them as trademarks and renewing them periodically.
Explanation:
In order to protect his intangible assets like his name, logo, and tagline for his new business venture, Brandon can protect them by registering them as trademarks. A trademark is an identifying symbol or name for a particular good or service. By registering his name, logo, and tagline as trademarks, Brandon can establish legal protection and prevent others from using them without his permission.
Registering a trademark involves filing an application with the appropriate government agency, such as the United States Patent and Trademark Office (USPTO).
Once the trademarks are registered, Brandon can renew them repeatedly, as long as they remain in active use.
