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Answer :
Final answer:
The mechanisms for capturing continuous customer mindshare include lifeline survey, AS survey pulse, CSS, and NPS.
Explanation:
Continuous customer mindshare refers to the ongoing attention and engagement of customers towards a particular brand or product. It is important for businesses to capture and maintain this mindshare to ensure customer loyalty and satisfaction.
There are several mechanisms that businesses can use to capture continuous customer mindshare:
- Lifeline survey: This is a survey conducted at regular intervals to gauge customer satisfaction and identify areas for improvement.
- AS survey pulse: This is a survey method that measures customer sentiment and satisfaction in real-time, allowing businesses to quickly address any issues or concerns.
- CSS: CSS stands for Customer Satisfaction Score, which is a metric used to measure customer satisfaction and loyalty.
- NPS: NPS, or Net Promoter Score, is a widely used metric that measures customer loyalty and satisfaction. It categorizes customers into promoters, passives, and detractors based on their likelihood to recommend the brand or product.
By utilizing these mechanisms, businesses can gather valuable feedback and insights from customers, allowing them to make informed decisions and improve their products or services to better meet customer needs and preferences.
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