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Answer :
Marketers should view themselves as need-satisfiers, problem-solvers, and relationship-builders. This approach focuses on understanding and satisfying the unique needs of each customer, thereby solving problems and enhancing the customer's experience.
In this context, a relationship-builder is a marketing professional who fosters strong positive connections with customers. This aspect is crucial because establishing and maintaining good relationships with customers often leads to customer retention and loyalty, resulting in a thriving business. When marketers position themselves as relationship-builders, they focus on understanding the unique needs of each individual or company that they service and aim to ensure the maximum satisfaction of these needs. In doing so, they solve problems, fulfill needs, and enhance the customer's experience, which makes the business more appealing and amplifies its reputation.
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