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Answer :
Starbucks' efforts in crafting its offerings, advertising message, pricing, and location selection are all part of its marketing strategy.
By carefully considering and tailoring these elements to its target market, Starbucks aims to attract and retain customers while creating a unique and appealing coffee experience.
Starbucks carefully crafts its offerings and advertising message, sets prices, and selects locations to appeal to its target market.
These efforts represent Starbucks' marketing strategy.
1. Offerings:
Starbucks develops its product offerings, such as different types of coffee, tea, and food items, to cater to the preferences of its target market.
They also introduce seasonal or limited-time offerings to create excitement and attract customers.
2. Advertising message:
Starbucks creates an advertising message that aligns with its brand identity and resonates with its target market.
They emphasize qualities like quality, sustainability, and a premium coffee experience in their advertising campaigns.
3. Pricing:
Starbucks strategically sets prices to reflect the value they offer and to appeal to their target market.
They position themselves as a premium brand, which allows them to charge higher prices compared to some of their competitors.
However, they also offer different pricing options, such as discounts for loyalty program members or lower-priced menu items, to cater to different customer segments.
4. Location selection:
Starbucks carefully chooses its store locations based on market research and analysis.
They consider factors like foot traffic, demographic profile, and proximity to target customers.
Starbucks aims to have their stores conveniently accessible and visible to their target market, such as locating stores near universities, office complexes, or high-traffic areas.
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