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Answer :
Final answer:
The functional areas of the Marketo Engagement Platform are the Engagement Hub, Marketo Apps, and Launchpoint Apps.
Explanation:
The Marketo Engagement Platform has three functional areas that allow an organization to evolve their digital marketing automation over time. These areas are the Engagement Hub, Marketo Apps, and Launchpoint Apps.
- Engagement Hub: This is the central location where marketers can manage their campaigns, analyze engagement, and optimize customer experiences.
- Marketo Apps: These are pre-built applications that offer various marketing capabilities, such as lead management, email marketing, and social media engagement.
- Launchpoint Apps: These are third-party applications and integrations available in the Marketo ecosystem, allowing marketers to extend the platform's functionality.
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